Personalised Care Team

Our vision is for all Londoners to be more actively involved in their health and wellbeing and make decisions based on ‘what matters’ to them and what they really need. Personalised care means people have choice and control over the way their care is planned and delivered. 

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  1. Our work
  2. Core team
  3. Wider team

Our work

Our current focus is to: 

  • Embed and expand Social Prescribing, Care Coordination and Health and Wellbeing Coaching provision in primary care networks (PCNs) across London. This will enable GPs, nurses, and other professionals to refer people to a range of local, non-clinical services to support their health and wellbeing.  
  • Lead in convening key strategic partners to enable the delivery of the ambitions set out in the NHS Long Term Plan for every local neighbourhood to have good quality social prescribing provision. 
  • Support all of London’s Integrated Care Systems (ICSs) in developing a Social Prescribing Strategy as an enabler to support in COVID recovery and tackling health inequalities. 
  • Guide PCNs and ICSs to take population health approaches to designing, targeting and evaluating the impact of social prescribing on health inequalities. 
  • Coordinate the NHS London Social Prescribing Network and provide learning opportunities and support to the 400+ SPLW based in PCNs across the capital.   
  • Promote the benefits and impact of Social Prescribing and the link worker role through communications and engagement including a monthly newsletter, animations, films, events and our twitter channel @SP_LDN.  
  • Host a range of events to bring partners together on different topics and to share best practice where it is happening in London, all of which supports the wider development of Social Prescribing.  
  • Innovate in Social Prescribing within primary care and beyond, for example, to develop models of Social Prescribing for Children and Young People, increase specialisms in Social Prescribing, and testing models of collaborative commissioning.  
  • Support PCNs to embed the wider personalised care workforce including Health and Wellbeing Coaches and Care Coordinators. 

Core team

Bylan Shah – Personalised Care Lead

Personalised Care Team

Bylan leads HLPs personalised care programme having gained extensive experience in service improvement, strategy, analytics, and programme management. He is passionate about how the health service can work with wider partners to improve outcomes for Londoners regardless of socio-economic status. 

Since joining HLP from NHS England in 2016, Bylan has led work on primary care workforce transformation, benefits realisation and the development of social prescribing across London. 

His passion for supporting those at most risk of poor health outcomes stemmed from early work in Westminster supporting the setup of a refugee support service and subsequently working for a large Mental Health Trust in service improvement for CAMHS Services and supporting the development of one of the country’s first recovery and wellbeing colleges, co-led and delivered by service users with lived experience of mental health conditions. 

Lianna Martin – Personalised Care Programme Manager and London Regional Learning Coordinator for Social Prescribing

Personalised Care Team

Lianna has over 20 years’ experience of working across the voluntary, commercial, and social enterprise sectors in operations, development, project management and frontline roles and has often been a catalyst for positive change in her work. From kick-starting patient-led multi-stakeholder quality improvement groups, developing social-minded businesses to a support worker in PRUs and managing warehouse and distribution operations in Calais, Lianna loves to work at all levels. 

Armed with a passion for social prescribing as an effective mechanism for addressing health inequalities, she joined HLP in May 2021, from the Bromley by Bow Centre. She sees the arrival of Social Prescribing Link Workers in primary care as an important commitment to a holistic, preventative model of working in primary care and represents a profound innovation in the way we deliver our health service. She is proud to be working to ensure this happens in a sustainable way with the greatest impact for those in need of a levelling up of their outcomes in their lives. 

Suzi Griffiths – Project Manager and Social Prescribing Regional Facilitator

Personalised Care Team

Suzi joined HLP in 2017 having gained extensive experience working in local government policy, commissioning, research, and education. Over the last 5 years, Suzi has worked with London boroughs and now the five Integrated Care Systems to support the spread and scale of social prescribing. Her passion is to support innovation in social prescribing and share new ideas and delivery models. She has a particular interest in social prescribing for children and young people and continues to be inspired by the growth and development of the social prescribing movement nationally and in London. 

Suzi also holds the position of the Social Prescribing Regional Facilitator for London, supporting local systems in London to develop social prescribing strategy and to help shape developments in national policy. 

Justyna Sobotka – Project Officer

Personalised Care Team

Justyna’s passion and career to date has focused on making the world a more inclusive and supportive place where people can thrive. She has worked with private mental health care providers, NHS, community and voluntary sector organisations and in academic settings. 

Drawing from her experience of developing a PCN Social Prescribing service as a Social Prescribing Link Worker, she is advocating for the development of an attractive Social Prescribing career path allowing Link Workers to gain professional recognition at every step of their career. 

Justyna facilitates Peer Support sessions and organises Peer Learning events for London  SPLWs. She manages the London Region SP workspace on the NHS Futures Collaboration Platform and creates HLPs monthly Social Prescribing Newsletter.

Jennifer Brooks – Project Officer

Personalised Care Team

Jenny joined the team after completing the NHS Graduate Management Training scheme, specialising in health data analytics. 

She has a keen interest in population health, health inequalities and holistic care, since studying psychology and working for various charities. She is passionate about social prescribing in its different forms and how it can develop communities as well as individual wellbeing, having volunteered to deliver activities for service users in psychiatric wards, care homes and community centres in Sri Lanka. 

Jenny’s ambition is to translate her skills of data analysis and working with different NHS, private sector and charity professionals, and apply it to working at a local level to reduce health inequalities and champion population health. 

Wider team

  1. Dan Hopewell – Director of Knowledge and Innovation (Bromley-by-Bow Centre) and Social Prescribing Regional Facilitator (London)
  2. Dr Ali Hassas – Regional Care Coordinator Mentor for London
  3. Caroline Haines – HWBC (East Merton PCN) and Regional Health and Wellbeing Coach Mentor for London
  4. Dr Hina Shahid – Salaried GP and Complex Care Lead, Regional PCN Advisor for Social Prescribing and Health Inequalities

Dan Hopewell – Director of Knowledge and Innovation (Bromley-by-Bow Centre) and Social Prescribing Regional Facilitator (London)

Personalised Care Team

Dan has worked at the Bromley by Bow Centre for over 22 years in a range of roles. The Centre which is in one of the most deprived areas of London was founded in 1984 and developed the first Healthy Living Centre in the UK in 1997, bringing together a community hub with primary care. Thus began his social prescribing journey and as the then Director of Services, Dan supported the growth of the social prescribing programme and the development of the link worker role. In addition to his role at Bromley by Bow Dan is the Social Prescribing Regional Facilitator and form part of the Healthy London Partnership and NHS England team that supports the development of social prescribing across the capital. 

Dan’s vision of social prescribing is one that is grounded in community development practice that addresses the inequalities in communities and as faced by the people who live in them.    

Dr Ali Hassas – Regional Care Coordinator Mentor for London

Personalised Care Team

Ali is a senior General Practitioner, multi-professional educator, supervisor and coach with more than 20 years of professional experience in the NHS.  He also works as an Associate Dean at Health Education England in the Professional Development Team for London Kent, Surrey & Sussex.

He has been involved with training, supporting and developing the multi-professional healthcare workforce for many years and plays a vital role as part of the wider Healthy London Partnership Personalised Care Team as the Regional Care Coordinator Mentor for London. 

Caroline Haines – HWBC (East Merton PCN) and Regional Health and Wellbeing Coach Mentor for London

Personalised Care Team

Caroline is the regional health and wellbeing coach mentor for London. She works with NHSE&I and HLP to ensure that there is a thriving network of HWBCs. The health coaching service is new, so the regional mentors are there to support the scale up the service, provide consistency and support all Health and Wellbeing Coaches. 

Caroline also works as a Health and Wellbeing Coach for East Merton PCN in South West London. She primarily sees patients with obesity, diabetes and/or mental illness.  Prior to joining the NHS, Caroline worked in analytics & product management for a large consultancy in banking & finance. She had career coaching in this role and realised just how powerful coaching could be and decided to combine coaching with her passion of nutrition, fitness & wellbeing. Caroline qualified as a health coach with the Health Coach Institute in March 2020. 

Dr Hina Shahid – Salaried GP and Complex Care Lead, Regional PCN Advisor for Social Prescribing and Health Inequalities

Personalised Care Team

Hina is a Portfolio GP in North West London and has a background in Public Health. She has been in the VCSE sector for 15 years in community engagement, outreach and health inclusion, and health systems strengthening in the UK and internationally.   She is an undergraduate tutor, GP Appraiser and works in social research and health policy and has supported SPLWs in thinking through culturally appropriate practice. 

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