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Good thinking digital wellbeing service

Good Thinking is designed to improve Londoner’s mental health and wellbeing. This unique online 24-hour service finds people who may be struggling with a range of issues impacting on their mental health and directs them to resources that meet their personalised needs.

Improving Londoners’ wellbeing everyday

More people are looking for new ways to help improve their wellbeing than ever before. Good Thinking guides Londoners to clinically-trusted resources, such as websites and mobile apps, so they can feel confident about embracing innovative self-care approaches to improve how they feel everyday.

Good Thinking uses social media and search advertising to reach people who are seeking help and advice about sleep, anxiety, low mood and stress and directs them to its website where online self-assessment tools recommend resources that respond to their personalised needs.

Who is Good Thinking for?

Good Thinking launched in November 2017. It is designed for anyone living or working in London. So far over 150,000 Londoners have used Good Thinking to tackle sleep, anxiety, stress and depression. It’s free for Londoners thanks to London’s NHS, London’s borough councils and Public Health England.

Are you working in London’s NHS and public sector organisations? Talk to your Wellbeing Lead about adopting Good Thinking as part of your organisation’s Wellbeing Programme. It’s free and can support individuals in self-managing their mental health and building resilience so they can perform at their best.

Materials to help raise the profile of Good Thinking within your organisation are available to download from our resources section.

What is Good Thinking?

Good Thinking provides safe, proactive and early intervention tools to Londoners who are experiencing the four most common mental health and wellbeing concerns: depression, stress, sleep, and anxiety.  It uses social media and search advertising to reach people who are seeking for advice on topics related to sleep, anxiety, low mood and stress and directs them to its website where online self-assessment tools enable users to access a wide range of resources personalised to their needs.

Over 120 online resources are signposted to through, including wellbeing information sources; guides to improving mental health; courses on and offline; mobile apps and other therapy approaches suitable for London’s modern, highly-mobile population.

What does Good Thinking do?

  • Uses digital interventions to provide preventative and personalised journeys to self-help and self-care for better mental wellbeing.
  • Is available to people in London 24/7
  • Actively finds and guides those in need to online resources such as mobile apps, websites and services that are clinically and behaviourally endorsed.
  • Offers wellbeing self-assessment that enables self-care offerings to be personalised.
  • E-safety, safeguarding and clinical risk management are at its core while it focuses on behavioural change and self-management.
  • Has the potential to improve the mental wellbeing of all Londoners; reduce pressure on local services; and save London and health and care services money
  • Provides wellbeing support at scale.

More than a website

Good Thinking is serving Londoners with top quality assessed interventions, such as Sleepio and Be Mindful, to offer free access to evidence-based self-managed cognitive behaviour therapy (CBT).

Health and wellbeing apps featured on Good Thinking are being endorsed for the NHS digital assessment criteria with the support of our expert partner, Our Mobile Health led by Julie Bretland, our Clinical Lead, Dr Richard Graham and Dr Amanda Bunten and the Public Health England Behavioural Insights Team.

Expert 24 have provided a bespoke self-assessment tool for Good Thinking users to learn more about their health and wellbeing.

A two-year academic evaluation is being undertaken by King’s College London (Health Service & Population Research), led by Dr Claire Henderson and her team, on the clinical, economic, behavioural and digital outcomes of the service.

Take a look at Good Thinking today and let us know what you think at

More information

Research conducted and project documentation is available to download from our resources section: 

Explore Good Thinking’s website

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