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#AskAboutAsthma campaign encourages Londoners to improve lives for asthma sufferers

23rd September 2019

For the third year running, Healthy London Partnership and NHS England (London region), supported by the Mayor of London, Sadiq Khan, successfully launched the #AskAboutAsthma campaign from the 16-22 September, to help improve the lives of those living with asthma in the capital. The campaign was launched to coincide with children and young people returning to school and the highest peak of hospital admissions for asthma, aiming to encourage all children and young people to ask for advice to help them manage their asthma effectively. This includes;

  • Having an asthma management plan to help identify the right colour inhaler and dosage and the time to seek emergency help.
  • To be able to use an inhaler effectively, and
  • To have an annual asthma review

An estimated 200,000 people in the UK have severe asthma, this is a debilitating form of the condition that doesn’t respond to usual treatments and can cause people to be in and out of hospital. 1 in 10 children and young people in London have asthma but less than half of these have an asthma management plan or know how to use their inhaler correctly.

After lots of digital engagement through social media, collaboration and partnership working there has been a huge amount of activity across London, from regional bake-offs, London wide events, online blogs and sharing of #Onethingldn messages of what people would like to do to improve asthma care for children and young people. Outcomes were wide support for the introduction of a London wide asthma management plan and a continued focus on raising awareness of the importance of annual reviews, asthma plans and inhaler techniques checks.  It was encouraging to see so many organisations take part in activities and took time out of their day to get involved in the ‘onethingldn’ message and we would like to take this opportunity to say thank you to everyone who took part.

During the campaign we held a conference on Using networks to improve asthma care with well over 120 attendees, excellent speakers with a wide range of expertise – from community pharmacists to tertiary care consultants and presentations on the progress on STP asthma networks and some fantastic feedback from attendees:

“Continue with providing high quality days like today – thank you”

“Lots of ideas to take forward – too many to write down!”

“Really appreciate the opportunity to attend and network!”

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